Made by bloggers, for bloggers.
From your next idea to what happens after you hit publish.
Site Direction is the one place that follows your content the whole way — idea, brief, schedule, published, tracked, maintained. And every recommendation shows its real evidence, not a mysterious score: the actual clicks, the actual search volume, the actual trend.
7-day free trial · No credit card needed
- Your data stays yours
- Read-only access. The application parses your Search Console and Google Analytics data to make targeted suggestions. It can never make any changes.
- Never sold or shared. No advertisers, no data brokers.
- Never used to train AI. Your posts and stats are never fed into AI training.
- You're in control. Revoke Google access anytime, and cancel anytime.
- Refresh "Pumpkin Bread" now
It peaks every October. 5 weeks to go.
- "Chili Mac" is one push from page 1
Ranks #14 for "chili mac recipe" · 2,900 searches a month
- New idea: "Air Fryer Apple Fritters"
8,100 searches a month
None of your posts cover it
Built by working bloggers, who use it on our own sites. For food, lifestyle, travel, finance, parenting & DIY bloggers who'd rather write than dig through spreadsheets.
One tool, the whole content lifecycle
Most tools stop at analytics. Site Direction follows a post from first idea all the way through what happens after it's live.
Plan
Evidence-backed ideas — not a keyword dump.
Produce
A brief-to-published workflow, so nothing falls through.
Schedule
A real calendar, not a spreadsheet you forget to open.
Maintain
Know exactly which old posts need you, and why.
Measure
Real performance, for every post, back two years.
The problem with "just check your analytics"
"You have 200+ posts and no real way to know which 10 need attention this month."
"Search Console shows clicks dropping — it doesn't tell you which post, or what to do about it."
"You jot down content ideas, then never come back to check if they're actually worth writing."
Site Direction turns all three into one clear next step.
See how it worksUp and running in minutes
Connect Search Console & Analytics
Read-only access, done in under five minutes. We never touch your WordPress site directly.
We map your real performance
Every post gets matched against real clicks, impressions, and traffic — not estimates.
Your dashboard tells you what's next
What to write, what to update, what needs a second look — each backed by the real number behind it.
Know your next post before you second-guess it
Idea Bank suggestions are seeded from your own best-performing topics and checked against real search volume — not a generic keyword list.
- Seeded from your own proven pillar topics, not generic keyword lists
- Every suggestion shows real estimated monthly search volume
- Filtered against what you've already written and already rank for
- New ideas found on your schedule, not endless scrolling
- Air Fryer Apple Fritters
Searched by the same people who find your Apple Fritter Bread post
8,100 searches/moNot covered yetOn your calendar · Nov 4 - Pumpkin Cream Cheese Muffins
Searched by the same people who find your Pumpkin Bread post
6,600 searches/moNot covered yet - Slow Cooker Apple Butter
Searched by the same people who find your Fall Baking pillar
4,400 searches/moNot covered yet
Always know which old post needs you most
Staleness and real Search Console click trends decide what's due for a refresh — and which posts deserve a second look.
- Real Search Console click trends over time, not a guess
- Reminders when a post is actually due for a refresh
- A low-visibility review list, so you decide what to do with posts that aren't being found
- Every recommendation traces back to a real number you can check yourself
Know when an update paid off
Pick the search terms you care about. Every week, Site Direction records where your post ranks on Google and how many clicks it gets, straight from your own Search Console, and marks the day you updated it.
- A week-by-week chart of each tracked term's Google position, with your update dates marked
- Before and after: position and clicks since your last update
- Each month's biggest ranking gains and losses, post by post
- Real Google Analytics pageviews for every post, month by month, going back two years
Chili Mac
Everything included
Every stage of the lifecycle above, built out into a real tool — not a roadmap promise.
Content ideas backed by real search volume, not a guess.
Auto-detects your strongest topics from your own archive.
Audience personas and a realistic capacity plan.
A real monthly and weekly view of what's due.
A kanban board from idea to brief to published.
Staleness scoring and real click trends flag what to update.
24 months of real per-post Analytics and Search Console data.
Real search volume, competition, and CPC for any term.
Plan around your own real seasonal traffic peaks.
Manage every blog you run from one account.
Invite an editor — they see exactly what you see.
One morning email with what's actually due today.
Connect Claude, or any MCP-compatible AI, straight to your account — ask it what's due, let it reschedule a post or add an idea for you.
Simple pricing
One plan with everything above, billed monthly or yearly. Add websites or the Keyword Checker only if you need them.
Choose yearly billing and get 2 months free.
Try it free for 7 days. No credit card needed.
Includes up to 2 websites.
- Each website beyond 2
- +$5/mo
- Keyword Checker (100 checks/month)
- +$10/mo
Includes up to 2 websites. Works out to $24.99/month.
- Each website beyond 2
- +$50/yr
- Keyword Checker (100 checks/month)
- +$120/yr
- Every feature on this page: Plan, Calendar, Pipeline, Maintain, Measure
- Your real Search Console and Analytics data
- Team access and the daily email
- MCP connector for Claude and other AI tools
- Cancel anytime
Real results from real bloggers
“Site Direction has saved me hours of work and has helped me finally manage all my sites! This is a stunning program for managing multiple sites, and I love how it tells me why it is making suggestions, instead of just telling me what to do.”
— Mandy A.