Site Direction
Site Direction
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The complete content planner

From your next idea to what happens after you hit publish.

Site Direction is the one place that follows your content the whole way — idea, brief, schedule, published, tracked, maintained. And every recommendation shows its real evidence, not a mysterious score: the actual clicks, the actual search volume, the actual trend.

Real Search Console & Analytics data Read-only, revoke anytime Cancel anytime
New idea suggestion
"Grilled Peach and Burrata Salad"

Searched alongside "grilled peach recipe" — a term people already search for your "Grilled Stone Fruit" post (Grilling pillar) · ~1,900 est. monthly searches

Grilling
no existing post covers this
"Smoked Brisket Rub" — staleness -22% clicks (90d)
Priority score 78 — due for a refresh

Built for food, lifestyle, travel, finance, parenting & DIY bloggers who'd rather write than dig through spreadsheets.

One tool, the whole content lifecycle

Most tools stop at analytics. Site Direction follows a post from first idea all the way through what happens after it's live.

Plan

Evidence-backed ideas — not a keyword dump.

Produce

A brief-to-published workflow, so nothing falls through.

Schedule

A real calendar, not a spreadsheet you forget to open.

Maintain

Know exactly which old posts need you, and why.

Measure

Real performance, for every post, back two years.

The problem with "just check your analytics"

"You have 200+ posts and no real way to know which 10 need attention this month."

"Search Console shows clicks dropping — it doesn't tell you which post, or what to do about it."

"You jot down content ideas, then never come back to check if they're actually worth writing."

Site Direction turns all three into one clear next step.

See how it works

Up and running in minutes

1

Connect Search Console & Analytics

Read-only access, done in under five minutes. We never touch your WordPress site directly.

2

We map your real performance

Every post gets matched against real clicks, impressions, and traffic — not estimates.

3

Your dashboard tells you what's next

What to write, what to update, what to retire — each backed by the real number behind it.

PLAN

Know your next post before you second-guess it

Idea Bank suggestions are seeded from your own best-performing topics and checked against real search volume — not a generic keyword list.

  • Seeded from your own proven pillar topics, not generic keyword lists
  • Every suggestion shows real estimated monthly search volume
  • Filtered against what you've already written and already rank for
  • New ideas found on your schedule, not endless scrolling
Know your next post before you second-guess it — real plan data inside Site Direction
MAINTAIN

Always know which old post needs you most

Staleness and real Search Console click trends decide what's due for a refresh — and what's earned a quiet retirement.

  • Real Search Console click trends over time, not a guess
  • Reminders when a post is actually due for a refresh
  • A clear, working "retire" path for posts that have run their course
  • Every recommendation traces back to a real number you can check yourself
Always know which old post needs you most — real maintain data inside Site Direction
MEASURE

Every post's real performance, sorted your way

Month-by-month pageviews for every post, straight from Google Analytics — sortable however you actually think.

  • Real Google Analytics pageviews, month by month, for every post
  • Sort by newest, oldest, trend, or category
  • Publish and update dates shown right where you need them
  • Two years of history, not just the last 90 days
Every post's real performance, sorted your way — real measure data inside Site Direction

Everything included

Every stage of the lifecycle above, built out into a real tool — not a roadmap promise.

Idea Bank

Content ideas backed by real search volume, not a guess.

Content Pillars

Auto-detects your strongest topics from your own archive.

Ecosystem & Goals

Audience personas and a realistic capacity plan.

Calendar

A real monthly and weekly view of what's due.

Pipeline

A kanban board from idea to brief to published.

Maintain

Staleness scoring and real click trends flag what to update.

Measure

24 months of real per-post Analytics and Search Console data.

Keyword Checker

Real search volume, competition, and CPC for any term.

Seasonal Review

Plan around your own real seasonal traffic peaks.

Multi-site

Manage every blog you run from one account.

Team access

Invite an editor — they see exactly what you see.

Daily digest

One morning email with what's actually due today.

Real results from real bloggers

(Placeholder cards below — swap in real customer quotes once collected.)

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